Firefly Neutral Bay
10th Birthday Event
Since opening its doors in 2008 Firefly has grown to become a timeless institution, a North Shore treasure where locals can relish in a joyous occasion or escape the daily grind for no occasion at all.
The Brief:
Firefly celebrates it's 10th birthday on the 29th November. Construct an event to mark the celebrations, alongside:
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Concise channel plan and description of execution across each channel
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Promotional timeline and visual execution
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Full budget breakdown. The campaign budget is $2000 inclusive of the event and promotion.
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150-250 word press release to food and lifestyle publications promoting the event i.e Broadsheet, Pedestrian TV, Concrete Playground, Timeout
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Promotional collateral included digital and print artwork
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Promotional photography to promote the event
