Guylian Belgium Chocolate Cafe AU
I spearheaded comprehensive marketing initiatives across international, national, state, and local levels, driving brand growth and awareness.
My responsibilities included developing brand creative and marketing materials aligned with the brand's proposition, purpose, and persona, as well as conducting research and analysing industry trends and channel analytics.
I crafted compelling business cases to support proposals, carefully considering opportunities, risks, budget, and resource allocation. By staying ahead of market trends, I identified target opportunities and contributed to venue marketing campaigns, event concepts, promotions, and overall business strategy.
Additionally, I managed online platforms, including websites, social media, and apps, and executed photo shoots, developing image databases for commercial use.
Highlight:
In 2017, I successfully planned and coordinated the launch of Guylian Cafe in Western Australia, a new territory for the brand, marking a significant milestone in its expansion.